twitter, foursquare, Facebook klout arghhh!

I run a small business, and I'm constantly trying to find ways to interact with my customers. It's sometimes hard and terribly confusing. I've got all these web pages and applications. I tweet etc etc. but frankly sometimes its just confusing. I would love to know what my customers want. and most of the time it's actually the old paper form in the rooms which gives me the most feedback. All of this new media acronyms etc are all well and good, but I'm not Justin Beiber and don't have millions of fans waiting on my every word. I try to run a lovely little hotel on sydney harbour and make sure all my customers are happy and frankly some of this stuff seems more trouble than it's worth.